Target Audience Questionnaire

As a group, we constructed a questionnaire to administer to our target audience, with the aim of deducing what they would both expect and what they would like to see in a video for a song of our chosen genre. This would then have an impact on our video, either made to canter to their expectations or preferences, or to provide us with a clear opportunity to take the visuals in a different direction than that which would be generically expected of such a song.

1. Age group:

- 12-15
- 16-19
- 20-25
- 26+


2. Gender:

- Female
- Male


3. How often do you listen to acoustic / folk music?

- Frequently
- Sometimes
- Rarely
- Never
- Unsure


4. Do you watch music videos?

- Yes
- No


5. If yes, in what format are you most likely to watch them?

- TV Music Channels
- Other TV Sources
- Youtube
- Other Video Sites
- iPod / iTunes
- Other (Please State) ___________________________


6. Do you ever watch music videos for unsigned artists?

- Frequently
- Sometimes
- Rarely
- Never
- Unsure


7. How do you tend to first come across such artists?

- Social Networking Sites (Facebook, Twitter, Myspace etc.)
- Music Sites (Last.fm, Spotify etc.)
- Word Of Mouth
- Flyer's / Posters
- Through Other Artists
- Live Music Scene

- Other (Please State) ___________________________

8. Which aspects would you expect to see in a low-key acoustic / folk video? Please select all that apply:

- Performance
- Lip syncing
- Illustrative Narrative (Matching The Lyrics)
- Contrasting Narrative (Not Matching The Lyrics)
- Animations
- Special effects
- Colourful
- Other (Please State) ___________________________


9. Which aspects of a music video from this particular genre do you LIKE to see? Please select all that apply:

- Performance
- Lip syncing
- Illustrative Narrative (Matching The Lyrics)
- Contrasting Narrative (Not Matching The Lyrics)
- Animations
- Special effects
- Colourful
- Other (Please State) ___________________________


10. Please listen to the song. What sort of narrative would you like or expect to accompany this track?

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