This was the image we used for our final magazine advert that we created at the i-City Learning Centre today. We chose this image as we felt it effectively represented the conventional style of the genre as well as the image of the artist. It portrayed the artist in the fairly typical innocent and youthful light that we were aiming for in terms of representation, whilst also emphasising the running visual theme of nature. Additionally, we felt this was a fairly successful image as it is framed in such a way that shows the entire body, allowing for full dominance of the frame, as well as leaving half the frame vacant, providing the perfect space to include all the information that is conventionally included on a magazine advert.
In terms of the actual image, we did very little editing, as we felt the tones and colours of the image were at their best as they were. One thing we did do was combine the image with another photograph to create the best possible overall effect. We liked the main image best in terms of framing as Beth was right to the edge of the frame, and the guitar was at a visible angle. However, we felt that it would have been a much more effective image overall had we been able to see her full body in the frame, as opposed to cutting off the feet. To overcome this, we found a similar image in which the feet were fully visible, and set about merging this section onto the main image in order to increase effect. To do this, we first copied the section we wanted to edit onto the original image, and pasted it in a new layer above the original. We then used the eraser tool to get rid of any irrelevant outside sections, and the blend and smudge tools in order to merge the images together and make he image look authentic. I feel this was something that we managed to achieve relative success with, as when we asked for feedback at this stage, nobody seemed to be able to notice any difference.
We had previously research magazine adverts, so we had a good idea of the product conventions we needed to include. As Gabrielle Aplin is a relatively small scale artist, we decided it would be beneficial to include a quote of a review on the advert in order to maximise selling potential. This is due to the fact that she is not a big name, so would need a different method rather than a recognised logo in order to give the product selling power. The quote we used was a review from The Guardian, as we felt this was a publication that fitted well with this particular genre of music, and could potentially be real to life.
We used a similar font to the one we used on the CD cover to aid synergy and cohesion between the products. It was not, however, the exact same font, so perhaps if we were to do it again then it would be more effective to ensure the use of the exact same fonts across each product. This was an effect that we have successfully, I feel, managed to achieve with the use of the Scrabble tiles as a typeface, working to create a visual link between all three products, as well as to create a form of recognisable logo for the artist that would hopefully create a connection with the audience and grow to become recognisable.
Some of the information we included on the advert was a small insert of the CD cover itself, which created an obvious link between the products, and showed the audience what exactly was being advertised. We also included the product conventions of links to discover more about the artist, as well as detailing the formats in which the album would be available. We decided that due to the folkier attributes of her musical style, the tracks would be likely to be available on alternative formats such as that of vinyl, implying a more vintage and conventional style to the music.
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