Postmodernism is a contemporary concept that suggests the artists and audiences have departed from realism in some manner, implying a shift away from the formal modernist rigours. It is an idea that is commonly used throughout many media products in modern society, particularly transgressing through the film and musical styles.
We have not incorporated a great deal of postmodernistic elements in our work as the folk style genre is very much about traditionalist ideas and values, therefore we didn't think an excess of postmodernistic elements would be at all complementary to the track or the artist.
One element of postmodernism that we chose to include was the traditional product convention of the disjointed narrative structure music videos often adopt. We did this in the form of flashback scenes to convey a happier and more jubilant time. We felt that this would create for a more interesting visual than a standard, slightly restricting format would have been.
Additionally, we utilised an element of hybridity in our video, in the form of cinematic conventions. For example, at the end of the video, the couple walk off into the sunset, which conveys a typical 'happy ending' impression that is common through films of a romantic orientation.
We have not incorporated a great deal of postmodernistic elements in our work as the folk style genre is very much about traditionalist ideas and values, therefore we didn't think an excess of postmodernistic elements would be at all complementary to the track or the artist.
One element of postmodernism that we chose to include was the traditional product convention of the disjointed narrative structure music videos often adopt. We did this in the form of flashback scenes to convey a happier and more jubilant time. We felt that this would create for a more interesting visual than a standard, slightly restricting format would have been.
Additionally, we utilised an element of hybridity in our video, in the form of cinematic conventions. For example, at the end of the video, the couple walk off into the sunset, which conveys a typical 'happy ending' impression that is common through films of a romantic orientation.
No comments:
Post a Comment